Publiship

INVOLVEMENT REBRAND / DESIGN / ART DIRECTION / PROJECT LEAD

Publiship are the world’s leading logistics provider to the printing and publishing industry.

Whilst the global team are proud of their accolades within the industry, and are incredibly passionate about ‘Delivering more than books’, Publiship’s brand was tired and didn’t reflect their commitment to what they do and the way their clients feel about working with them.

An updated set of brand values, reflective of what Publiship bring to the printing and publishing industry was one thing, but a visual brand that speaks of their heritage, and the team’s unwavering and personal commitment to their clients, was a must.

Publiship’s new brand screams warmth, knowledge and trust, fitting as much alongside leading publisher brands as it does with those within the logistics industry. The new ‘P’ bookmark and wave device visually depicts books at sea (which is exactly what Publiship do, hence the name), and the new, serif word mark mimics waves across the top of the glyphs, and open books across the bottom.

This work was completed whilst employed at Agent.