Take Charge

INVOLVEMENT IDENTITY / DESIGN / ILLUSTRATION / ANIMATION / ART DIRECTION / PROJECT LEAD

Electricity North West teamed up with Citizens Advice and Energy Saving Trust to launch a campaign empowering North West Households to Take Charge of rising energy bills.

The campaign highlights the struggles faced by households across the North West, with an emphasis on tackling ongoing issues and giving power back to the bill payers through free, impartial advice. Spread across web, a multitude of out of home locations and travel networks, the campaign needed to feel warm, approachable and empowering as well as eye catching.

Bringing that warmth through to the campaign identity in the form of a smiling ‘g’ in Charge, paired with a bright, playful colour palette to inform illustrations and animations, saw the campaign gain massive traction from day one. The Take Charge campaign met year one engagement targets within six months of launching and continues to be a trusted source of information to bill payers across the North West.

This work was completed whilst employed at Agent.